My Mom always said it was the inside that counts more than the outside.
Things like honesty, kindness, generosity more than outward beauty, fancy clothes or the latest fads.
I was thinking about it and it reminds me of our products!
We have 100% all natural, vegan, gluten free, non-toxic with no fillers skin care products.
It is so natural you could eat it if you really wanted to (not that I recommend it but what you put on your skin your body does absorb) 
What's in your lotions, face creams, chap stick or bug repellent?